Zafer Coşkun
IVF-Digitalstrategie · SEO · Web · Digitale Werbung · Künstliche Intelligenz
Working continuously in the IVF sector since 2007, Zafer Coşkun combines 19 years of sector experience with web technologies, SEO, digital advertising, social media and next-generation digital solutions, developing initiatives that support the digital growth of healthcare organisations.
A career dedicated to deepening digital expertise in one field: IVF.
Zafer Coşkun has worked continuously in the IVF and assisted reproductive technologies sector since 2007, developing his expertise in digital marketing, web technologies, SEO, digital advertising and technology with a particular focus on the IVF sector.
Sein beruflicher Weg begann 2007 bei der Çocuk İstiyorum Dayanışma Derneği (CİDER). During this period, he became closely acquainted with IVF patients' information needs, treatment research behaviour, patient expectations and healthcare communication in the field of infertility.
He has continued his work as one of the early adopters of web, SEO and digital marketing technologies in the IVF field, beginning at a time when these tools were not yet as widely used in healthcare as they are today.
Remaining within the IVF sector throughout his career has enabled him to build substantial sector-specific knowledge not only in digital technologies, but also in how IVF patients search for information, the questions they ask, their needs and their decision-making processes.
He transforms this knowledge and experience into work that creates value for healthcare organisations through websites, SEO, digital advertising, social media, content strategies and next-generation digital technologies.
Technologies changed. The field of expertise did not: IVF.
Since 2007, web technologies, search engines, social media, performance advertising, data analytics, automation and artificial intelligence have undergone a major transformation. Throughout all of these changes, the same sector has remained at the centre of his career: IVF.
Understanding the IVF sector means seeing digital strategy as more than numbers alone.
Digital work in healthcare cannot be evaluated solely through visitors, clicks or advertising performance. It is necessary to understand what information an IVF patient is looking for, what questions they ask, at which stages they need more explanation and which factors they consider when making treatment decisions.
Nineteen years of continuous sector experience has helped build a strong connection between patient behaviour, healthcare communication and digital technologies.
The sector knowledge gained through this approach is translated into practical solutions across different digital areas of an organisation, from website structure and content strategy to SEO, digital advertising and user experience.
Nineteen years within the assisted reproductive technologies sector, from 2007 to the present.
An approach that evaluates IVF patients' information needs and digital behaviour together with sector-specific experience.
Transforming sector knowledge into work that benefits the organisation through SEO, web, advertising, social media and technology.
A 19-year digital career journey that developed alongside the IVF sector.
From patient communication and web technologies to SEO, performance advertising and artificial intelligence, the common thread throughout this career journey has been applying each newly acquired digital capability within the IVF sector.
Çocuk İstiyorum Dayanışma Derneği
Entry into the IVF and infertility sector through CİDER. The first professional exposure to patient needs, healthcare communication and information processes in the field of infertility.
Bahçeci Health Group
Work in web development, SEO and Google Ads. Development of professional experience in digital visibility and patient acquisition within the healthcare and IVF sectors.
DRHIT Cyprus IVF Centre
Management responsibility across digital marketing and information technologies. Management of web, SEO, digital advertising, social media and institutional technology processes.
Ventus IVF
Development of digital strategy, web technologies, SEO, digital advertising, social media, digital patient experience and new digital projects.
IVF-fokussierte digitale Erfahrung
Deepening digital expertise in IVF and assisted reproductive technologies rather than shifting towards unrelated sectors throughout the career journey.
Künstliche Intelligenz & neue Technologien
Work focused on applying artificial intelligence, automation and new digital technologies to healthcare communication, marketing and patient experience.
Digital expertise supported by in-depth knowledge of the IVF sector.
Supporting 19 years of field experience with healthcare management and new technologies.
Anadolu-Universität
Management von GesundheitseinrichtungenAcademic education in the management and organisation of healthcare institutions, operational processes and healthcare services management is ongoing.
Digitale Technologien
Web · SEO · Marketing · Künstliche IntelligenzHe continuously develops his professional knowledge not only within his existing areas of expertise, but also across digital marketing, web technologies, data, automation and artificial intelligence.
Keeping pace with the changing digital world through continuous learning.
Bringing patient insight, sector experience and technology together.
Websites, SEO, advertising, social media and new technologies are not tools that should be evaluated in isolation. Their real value emerges when they are brought together within the right strategy, supported by sector knowledge that understands patient needs.
Using 19 years of IVF experience as one of the core components of digital decisions and strategy.
Placing patients' information needs and real user behaviour at the centre of digital work.
Applying new technologies not simply because they are trends, but when they can provide real and measurable value to the organisation.
Turning SEO, web, advertising and digital projects into long-term digital value for the organisation rather than short-term tasks.
Digital success requires sector knowledge and technology to work together.
Web technologies, SEO, content, advertising, social media, patient communication and next-generation digital solutions are not independent processes. Combining long-standing experience in the IVF sector with these areas contributes to more accurate strategies, a stronger user experience and more sustainable digital value for the organisation.
Bringing 19 years of IVF experience together with the digital technologies of the future.
Following changing technologies while maintaining the same core focus: IVF. Using sector experience, patient insight and digital expertise to develop new projects and solutions that contribute to Ventus IVF's digital development.